Kellogg Company Valuation – March 2018 $K

Company Profile (excerpt from Reuters): Kellogg Company, incorporated on December 11, 1922, is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Company’s principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company’s segments include U.S. Morning Foods; U.S. Snacks; U.S. Specialty; North America Other; Europe; Latin America, and Asia Pacific. The U.S. Morning Foods segment includes cereal, toaster pastries, health and wellness bars, and beverages. The U.S. Snacks segment includes cookies, crackers, cereal bars, savory snacks and fruit-flavored snacks. Its U.S. Specialty segment primarily represents food away from home channels, including food service, convenience, vending, Girl Scouts and food manufacturing. The North America Other segment includes the U.S. Frozen, Kashi and Canada operating segments. Its Europe segment consists principally of European countries; Latin America segment consists of Central and South America and includes Mexico, and Asia Pacific segment consists of Sub-Saharan Africa, Australia and other Asian and Pacific markets.

K Chart

K data by YCharts


Downloadable PDF version of this valuation:

ModernGraham Valuation of K – March 2018

Stage 1: Is this company suitable for the Defensive Investor or the Enterprising Investor?

What kind of Intelligent Investor are you?


Defensive Investor; must pass 6 out of the following 7 tests.
1. Adequate Size of the Enterprise Market Cap > $2Bil $22,477,131,917 Pass
2. Sufficiently Strong Financial Condition Current Ratio > 2 0.68 Fail
3. Earnings Stability Positive EPS for 10 years prior Pass
4. Dividend Record Dividend Payments for 10 years prior Pass
5. Earnings Growth Increase of 33% in EPS in past 10 years using 3 year averages at beginning and end 9.73% Fail
6. Moderate PEmg Ratio PEmg < 20 20.88 Fail
7. Moderate Price to Assets PB Ratio < 2.5 OR PB*PEmg < 50 10.23 Fail
Enterprising Investor; must pass 4 out of the following 5 tests, or be suitable for the Defensive Investor.
1. Sufficiently Strong Financial Condition Current Ratio > 1.5 0.68 Fail
2. Sufficiently Strong Financial Condition Debt to NCA < 1.1 -5.43 Fail
3. Earnings Stability Positive EPS for 5 years prior Pass
4. Dividend Record Currently Pays Dividend Pass
5. Earnings Growth EPSmg greater than 5 years ago Pass


Stage 2: Determination of Intrinsic Value

EPSmg $3.11
MG Growth Estimate 0.68%
MG Value $30.69
Opinion Overvalued
MG Grade D+
MG Value based on 3% Growth $45.14
MG Value based on 0% Growth $26.46
Market Implied Growth Rate 6.19%
Current Price $65.01
% of Intrinsic Value 211.86%

Kellogg Company does not satisfy the requirements of either the Enterprising Investor or the more conservative Defensive Investor. The Defensive Investor is concerned with the low current ratio, insufficient earnings growth over the last ten years, and the high PEmg and PB ratios. The Enterprising Investor has concerns regarding the level of debt relative to the current assets. As a result, all value investors following the ModernGraham approach should explore other opportunities at this time or proceed cautiously with a speculative attitude.

As for a valuation, the company appears to be Overvalued after growing its EPSmg (normalized earnings) from $2.98 in 2014 to an estimated $3.11 for 2018. This level of demonstrated earnings growth does not support the market’s implied estimate of 6.19% annual earnings growth over the next 7-10 years. As a result, the ModernGraham valuation model, based on the Benjamin Graham value investing formula, returns an estimate of intrinsic value below the price.

At the time of valuation, further research into Kellogg Company revealed the company was trading above its Graham Number of $24.68. The company pays a dividend of $2.12 per share, for a yield of 3.3%, putting it among the best dividend paying stocks today. Its PEmg (price over earnings per share – ModernGraham) was 20.88, which was below the industry average of 33.37, which by some methods of valuation makes it one of the most undervalued stocks in its industry. Finally, the company was trading above its Net Current Asset Value (NCAV) of $-31.9.

Kellogg Company scores quite poorly in the ModernGraham grading system, with an overall grade of D+.

Stage 3: Information for Further Research

Net Current Asset Value (NCAV) -$31.90
Graham Number $24.68
PEmg 20.88
Current Ratio 0.68
PB Ratio 10.23
Current Dividend $2.12
Dividend Yield 3.26%
Number of Consecutive Years of Dividend Growth 13

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Most Recent Balance Sheet Figures

Balance Sheet Information 12/1/2017
Total Current Assets $3,036,000,000
Total Current Liabilities $4,479,000,000
Long-Term Debt $7,836,000,000
Total Assets $16,350,000,000
Intangible Assets $8,143,000,000
Total Liabilities $14,138,000,000
Shares Outstanding (Diluted Average) 348,000,000

Earnings Per Share History

EPS History
Next Fiscal Year Estimate $4.23
Dec2017 $3.62
Dec2016 $1.96
Dec2015 $1.72
Dec2014 $1.75
Dec2013 $4.94
Dec2012 $2.67
Dec2011 $2.38
Dec2010 $3.40
Dec2009 $3.16
Dec2008 $2.99
Dec2007 $2.76
Dec2006 $2.51
Dec2005 $2.36
Dec2004 $2.14
Dec2003 $1.92
Dec2002 $1.75
Dec2001 $1.16
Dec2000 $1.45
Dec1999 $0.83
Dec1998 $1.23

Earnings Per Share – ModernGraham History

EPSmg History
Next Fiscal Year Estimate $3.11
Dec2017 $2.64
Dec2016 $2.30
Dec2015 $2.54
Dec2014 $2.98
Dec2013 $3.50
Dec2012 $2.83
Dec2011 $2.91
Dec2010 $3.11
Dec2009 $2.89
Dec2008 $2.69
Dec2007 $2.47
Dec2006 $2.27
Dec2005 $2.05
Dec2004 $1.83
Dec2003 $1.59
Dec2002 $1.38

Recommended Reading:

Other ModernGraham posts about the company

5 Speculative and Overvalued Companies to Avoid – February 2015
27 Companies in the Spotlight This Week – 2/14/15
Kellogg Company Annual Valuation – 2015 $K
15 Companies in the Spotlight This Week – 2/8/14
Kellogg Company (K) Annual Valuation

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The author did not hold a position in any company mentioned in this article at the time of publication and had no intention of changing that position within the next 72 hours.  See my current holdings here.  This article is not investment advice; any reader should speak to a registered investment adviser prior to making any investment decisions.  ModernGraham is not affiliated with the company in any manner.  Please be sure to review our detailed disclaimer.






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